The world is in motion. Change is the one thing you
can really count on. And though it isn’t always easy,
we think change can be a good thing — an opportunity.

philosophy
—

We believe brands that embrace change, connect with culture and smartly challenge convention will win big. It just takes a belief that things can always be done a little bit better. Smarter. Stronger. Interesting-er. Our changing world requires it, and we revel in the possibilities it presents.


approach
—

Partly Sunny is both high-concept and hands-on. We make sure every brand has a strong idea at its core. We are champions of strategy, sticklers for detail and advocates for thinking like a customer.

We work in close partnership with our clients. In fact, a great client once said that she chose us over many other firms because we were “the only one that listened”.


capabilities
—

We’ve helped launch start-ups, introduce new products, prepare companies for growth, and reposition category leaders for new opportunities. Our work across many disciplines has shaped a holistic approach to brand development.

Brand Strategy & Positioning We determine how a brand fits in the world, and why it matters. We research, analyze and define, creating structure to carry it forward with absolute purpose.

Brand Identity We develop ways for companies, products and programs to both stand out and stand for something. We create names, logos and brand design systems (look, feel, attitude and voice), as well as standards of use.

Packaging & Retail Graphics We design the form and appearance of a product’s retail presence, to compete on crowded shelves in a noisy world.

Marketing Communications We plan, imagine and create ways to get the word out, bringing brands to life through all relevant channels.

Branded Environments We shape how people experience a brand in retail and promotional spaces.

Interactive Media We create engaging ways to tell a brand story, in the era of community, audience participation and dialogue.


experience
—

We've worked with iconic brands as well as promising challengers. Some of the many we’ve served along the way include:

  • Apparel & Retail
  • Adidas
  • Target
  • Nike
  • Nordstrom
  • Mecca
  • Pro Bowler's Association
  • BECU

  • Food & Beverage
  • Starbucks Coffee
  • Choice Organic Teas
  • Bluebeard Coffee Roasters
  • Rolling Rock
  • Burgerville
  • Gardenburger
  • Seagram's Vodka
  • Kendall Jackson Wines
  • WORK Beer
  • Enthusiast Products
  • Skystream
  • Moon Valley Organics
  • Xbox
  • Glassybaby
  • T-Mobile
  • Balanced Body
  • Ride Snowboards
  • Warn Industries
  • Garden Botanika
  • Blue Q
  • Sugoi
  • Lexmark

  • Technology
  • Sonos
  • Microsoft
  • Speakeasy
  • Healia
  • Safeharbor
  • Trails.com
  • Play Network
  • Entertainment
  • MTV
  • Turner Classic Movies
  • Hasbro
  • Mindbloom
  • Lookout Records
  • Merge Records

  • Various
  • Washington Mutual
  • Sightline Institute
  • Metro Parks Tacoma
  • Marguerite Casey Foundation
  • Portfolio 21 Investments
  • Seattle Monorail Project
  • Seattle Good Business Network

story
—

Partly Sunny was founded in 2004 by Pat Snavely, following years of experience with global brands. He serves as principal and creative director. Self-described as a strategist trapped inside a designer, he established the company to elevate the role of design in building strong brands.

The company's work has been recognized by design organizations and publications worldwide. But we measure success by how it engages our client's customers.




©2011 Partly Sunny