Bluebeard Coffee Roasters
Launching a new brand in a crowded category
Tacoma, Washington’s Bluebeard Coffee Roasters has quickly become one of the most beloved brands in the south Puget Sound, with some of the finest specialty roasts available.
But not long ago, it didn’t exist. And together we stared down the daunting task of launching a new coffee brand in region that is famously over-caffeinated. Standing out was a given. But equally important was fitting in with the independent spirit of Tacoma, a port city historically known for its lively demeanor.
Bluebeard was the perfect concept to reflect this with style and wit. The swarthy character offers a playful nod to the city’s storied past. The simple lines of his swirly beard resemble coffee steam, ocean surf and vintage ironwork. And though the virtue of this mythical figure may be questionable, the integrity of their coffee is beyond reproach.
“Bluebeard Coffee Roasters is a much better company for having a brand identity created by Partly Sunny. Looking to convey the spirit of adventure, they nailed the concept in a manner I had not expected, but can’t imagine improving upon. The iconic bearded wonder gets universal raves on a daily basis, looking devilishly stylish in every application. It has set a high standard for the company that we strive to live up to.”
Kevin Mcglocklin, Founder of Bluebeard Coffee Roasters