Nike

Launching the Lance Armstrong shoe


Nike Lance Armstrong shoe catalog cover

After 7 years of research and design (by the man himself), the Lance Armstrong signature cycling shoe was finally ready to meet the masses.

We worked with the Nike creative team to support the product launch, designing this slender catalog that showcases the entire line of Nike cycling products, and celebrates the remarkable achievements of their iconic (ahem) “spokesman”' with none other than swaths of bright yellow.

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