Developing a new CPG brand

Amazon CPG brand logo

Amazon hired us to develop a new private label brand of premium consumer packaged goods.

We worked on the brand from its inception, providing strategy, brand architecture, visual identity, messaging, and packaging design for multiple product lines.

To learn more, please get in touch.

“Partly Sunny has consistently produced excellent, on-strategy design for the Amazon-branded Consumables business, and they have helped us navigate complex brand challenges. Having worked together on numerous projects, I know I can count on them to bring high standards and creative problem solving to every assignment.”
– Dawn Perry, Sr. Manager, Brand & Marketing, Amazon Elements

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