• Zero Egg
    Brand Development
  • Amazon
    Private Label CPG Brand
  • Moon Valley Organics
    Rebrand and Retail Packaging
  • Gaia
  • Bluebeard Coffee Roasters
    Brand Development and Retail Packaging

Partly Sunny is a Seattle brand firm that specializes in consumer products.

We help purpose-driven founders create a new world with better things.


Built for modern brand challenges.

Partly Sunny is small and responsive to a dynamic, changing world. We work closely with clients. We tailor every process for the task at hand. And we take a holistic approach to brand development, shaped by our work across many disciplines and categories.

Above all, we’re tireless optimists. We believe brands that challenge convention to do things better will win big. And we revel in the possibilities.


Design-driven brand development.

We help launch startups, strengthen growing companies and reimagine established brands by creating appeal in meaningful ways.

  • Strategy

    We uncover business and cultural insights to determine what will make a brand unique, relevant and compelling.

    Brand Architecture
    Brand Platform

  • Identity

    We shape the idea at the heart of a brand and express it with a distinctive look, feel, attitude and voice.

    Logo Design
    Visual Design Language
    Brand Guidelines

  • Creative

    We bring ideas to life to reward people with brand experiences that are memorable, clear and motivating.

    Branded Environments
    Marketing Communications
    Print Collateral
    Web & Digital Media


From iconic brands to inspiring challengers.

Client Logos


  • Amazon
    We helped one of the world's largest retailers enter private label CPG.
  • Zero Egg
    Zero Egg
    We positioned this Israeli plant-based egg brand for launch in the US.
  • Gaiam
    We rebranded a digital media platform for Gaiam, a leading yoga products company.
  • Moon Valley Organics
    Moon Valley Organics
    We redesigned this line of personal care products, taking them from boutiques to major retailers.
  • Bluebeard Coffee Roasters
    Bluebeard Coffee Roasters
    Launching this new company in a crowded category called for a fierce brand identity.
  • The Mine for Lowe's Stores
    The Mine
    We relaunched an ecommerce home furnishings brand for Lowe's Stores.
  • Glassy Baby
    To help this growing company stay unique, we honed their strategy with a focus on brand story.
  • Balanced Body
    Balanced Body
    We rebranded the world's leading manufacturer of Pilates equipment.
  • Skystream
    We developed a complete branding program to launch this revolutionary wind power product.
  • Nike
    We helped Nike launch the first Lance Armstrong signature cycling shoe.
  • Q
    We designed a line of premium flavored vodkas for an equally premium Seattle nightclub.
  • Adidas Originals
    We created an Adidas Originals retail graphics program for their flagship stores.


Contact Partly Sunny

Partly Sunny was founded in 2004 by Pat Snavely following his many years of experience with global retail brands. He serves as principal and creative director, committed to elevating the role of design in building strong brands.