Rebranding a digital media platform

Gaia rebrand logos

Gaia is a subscription video service from Gaiam (Boulder, CO), a category leader in yoga products.

The service offers members over 7,000 titles that span yoga, meditation, wellness, spirituality and independent films. Originally named GaiamTV, we were hired to lead a rebrand that would position the new Gaia as an independent digital media platform committed to conscious living.

Our charge was to establish the foundational brand strategy, messaging and design components to empower the Gaia team as they pursue growth.

Gaia logo
New custom wordmark, designed for versatility on screen.
Gaia website home Gaia website yoga
Gaia mobile
Gaia streams to desktop, mobile, tablets & Apple TV.
Gaia Apple TV
Logo version for original programming.
Gaia brand guidelines
We developed a comprehensive brand foundation including strategic, verbal, and visual frameworks.
Gaia brand logo Gaia brand colors Gaia brand guidelines thumbnails

“Partly Sunny are truly branding experts. With purpose and clarity, they helped us define both what we stand for and how we should express it. I highly value their counsel on brand matters.”
– Jaymi Bauer, Chief Marketing Officer, Gaia

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