Moon Valley Organics

A brand that keeps it pure and simple

Moon Valley Organics logo

Moon Valley Organics makes personal care products that are pure enough to eat (though not advised). Most ingredients are grown on an herb farm, nestled in the foothills of the Washington Cascades, where they carefully craft herbal recipes that harness medicinal powers found in nature.

Moon Valley Organics lavender calendula soap

Established in 1998, Moon Valley Organics honed their formulas over the years with a small line of products and a great deal of rigor. Finally, they were ready to expand. Our charge was to develop a vital retail presence to take them into more stores and reach a broader audience with their exceptional products.

We rebranded the company and designed a comprehensive packaging system to refresh their existing catalog and launch new products.

Our approach centered on the idea of folk wisdom—simple, time-tested and connected to the earth—to present their products as both wholesome and effective. We combined this with a fashionably fresh color palette to stand out in a drab sea of natural products.

Every effort, from the selection of packaging materials to production processes, was aligned with their sustainability values, to bring good things into the world while doing the least harm possible.

Moon Valley Organics soap packaging
Moisturizing Body Bar, product line
Moon Valley Organics soap packaging side
Moon Valley Organics liquid soap packaging
Herbal Hand Soap,
bottles made from 100%
post-consumer content
Moon Valley Organics lotion bar packaging
Moon Melt Lotion Bar, reusable tin with blind embossed logo
Moon Valley Organics salve packaging
Herbal skin care
product line
Moon Valley Organics salve packaging
Glueless box
Moon Valley Organics salve box and tube packaging
Moon Valley Organics lip balm packaging
Herbal Lip Balm,
retail display

"Rebranding with Partly Sunny was truly a game changing experience for our business. They transformed our small company into a nationally competitive retail brand in the natural channel.”
– Aaron Otto, Co-founder of Moon Valley Organics

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